We are looking for a Senior Marketing Manager to join our team, working on a hybrid basis from our Palakkad office and from home. In this role you will be a key member of our Marketing function, contributing directly to our goals and working closely with talented colleagues across the business.
This is a hands-on role with real ownership and impact. You will apply your skills in Marketing Strategy, Campaign Management and Budgeting to solve interesting problems, ship work you can be proud of and help us raise the bar for what we do. You will collaborate with cross-functional teams, share your ideas openly and have the support you need to do your best work and grow along the way.
You will bring around 7 to 11 years of relevant experience and strong, practical knowledge of Marketing Strategy, Campaign Management and Budgeting. Just as important are clear communication, sound judgement, attention to detail and the ability to collaborate effectively with people across different teams and backgrounds. Experience leading projects, mentoring others and influencing decisions will set you up for success in this role.
Within your first few months, you will get up to speed with our products, processes and people, build strong working relationships across the team, and begin taking ownership of your own work. Over time, you will have the opportunity to deepen your expertise, take on broader scope and grow your career with us as the company continues to scale.
In return, we offer a supportive, inclusive and collaborative environment, competitive pay, meaningful benefits and the chance to do work that genuinely matters. We care about our people, invest in their growth and want everyone here to be able to do the best work of their careers.
If this sounds like you, we would love to hear from you. Tapti Beverages is an equal-opportunity employer: we welcome applicants of all backgrounds and are committed to building a diverse team and an inclusive workplace where everyone can thrive. Apply today and tell us why you would be a great fit.
Responsibilities
As a Senior Marketing Manager at Tapti Beverages, you will play a central role within our Marketing function and take ownership of a broad and varied set of responsibilities. Working alongside a collaborative, motivated team, your day-to-day duties will include, but are not limited to, the following:- Translate strategy into concrete plans and measurable outcomes for the team.
- Lead by example, setting a high bar for quality, collaboration and professionalism.
- Identify capability gaps and contribute to hiring and team development.
- Track, analyse and report on campaign performance, attribution and return on investment.
- Manage the content calendar and ensure brand consistency across all touchpoints and materials.
- Manage budgets, vendors and agencies to deliver campaigns on time and within budget.
- Monitor competitive activity and industry trends to keep our marketing fresh and relevant.
- Run experiments and A/B tests to continuously improve conversion and engagement.
- Conduct market and customer research to inform strategy, segmentation and targeting.
- Develop messaging, positioning and content that clearly communicates value to target audiences.
- Plan, execute and optimise integrated marketing campaigns across multiple channels to drive awareness and demand.
- Partner with creative and product teams on launches, events and go-to-market activities.
- Define and report on the key marketing metrics that connect activity to business outcomes.
- Collaborate with sales to design and run effective lead-generation and nurture programmes.
- Own and grow the company's presence across digital channels, including web, social and email.
- Plan and manage your workload to balance quality, speed and competing demands.
- Contribute to a culture of accountability, learning from mistakes and celebrating shared wins.
- Represent the team and the company professionally in internal and external interactions.
- Participate constructively in team meetings, stand-ups, planning sessions, demos and retrospectives.
- Contribute actively to a positive, inclusive, supportive and collaborative team culture.
- Ensure your work meets agreed quality, compliance and security standards before it is considered complete.
- Maintain accurate, thorough documentation and keep all relevant systems, tools and trackers up to date.
- Bring energy, curiosity and a solutions-focused mindset to everyday challenges.
- Take full ownership of your work, manage your own priorities and consistently deliver to a high standard and on time.
- Build strong, trust-based relationships with internal and external stakeholders.
- Proactively flag dependencies and coordinate with other teams to keep work moving smoothly.
- Handle confidential and sensitive information with discretion, care and integrity at all times.
- Adapt to changing priorities and remain calm, focused and effective in a fast-moving, evolving environment.
- Support onboarding, knowledge-sharing and documentation so the wider team can learn, scale and succeed.
What we're looking for
7-11 years of professional experience in a Marketing Manager or similar roleStrong working knowledge of Marketing Strategy, Campaign Management and Budgeting
MBA / Bachelor's in Marketing
Proven track record of leading projects and mentoring team members
Benefits
At Tapti Beverages, we believe that looking after our people is the foundation of doing great work. We offer a comprehensive, thoughtfully designed benefits and perks package that supports your health, your finances, your growth and your life outside of work. When you join us, you can expect the following:- Transparent communication, regular all-hands updates and direct, approachable access to leadership.
- Flexible time-off arrangements and the trust to take the breaks you need, when you need them.
- A supportive, inclusive and collaborative culture where your ideas are genuinely heard and your contribution truly matters.
- Provident Fund (PF) contributions and gratuity in line with statutory requirements, helping you build long-term financial security for the future.
- Regular recognition and appreciation for great work, both publicly and privately.
- A home-office set-up allowance plus the laptop, equipment and tools you need to work comfortably and productively.
- A modern, well-equipped office in a convenient location, with snacks, great coffee and plenty of collaborative space.
- Commuter, transport and travel support to make getting to and from work easier and more affordable.
- Generous referral bonuses for helping us find and hire other great people to join the team.
- Opportunities to attend, speak at and learn from industry events and conferences.
- Free snacks, beverages and regular catered meals to keep you fuelled through the day.
- Company-funded health insurance with access to a wide network of hospitals and clinics, plus an annual preventive health check-up.
- Protected time for learning, regular internal knowledge-sharing sessions and access to leading online learning platforms.
- Thoughtful welcome kits, branded swag and little extras that make you feel part of the team.
- A competitive salary that is reviewed regularly and benchmarked against the market to keep your pay fair and current.
- Access to telemedicine and online doctor consultations so you can get care quickly, wherever you are.
- Hybrid and remote-friendly working options, with the trust and autonomy to manage your own time and output.
- earned, casual and sick leave in line with company policy, plus public holidays, because rest and time to recharge are essential to doing great, sustainable work.
- Personal accident and term life insurance providing financial protection and peace of mind for you and your loved ones.
- The chance to do meaningful, high-impact work alongside talented, friendly, humble and ambitious colleagues.
- Flexible working hours that let you do your best work while balancing your personal life and commitments.
- Recognition of personal milestones with celebration leave and thoughtful gestures.
- Wellness perks such as gym and fitness-membership support, plus wellbeing initiatives throughout the year.
Education
MBA / Bachelor's in Marketing